“In retailing, to coast is to fail.”
V-Mart is trying out to win a game, where few have won before and those who have are always looking behind their shoulders. Retailing is a business meant for masochists. To win here, you just have to find a fanatic management.
A thesis on V-Mart (written by me) can be found here
I would request you to kindly acknowledge the source if you forward it to anyone else.